The increasing need for large enterprises to customize every interaction with their customers by providing hyper-personalized, carefully curated, and relevant experiences along key moments of truth has naturally led to an increased demand for Pega’s Customer Decision Hub (CDH).  With increasing deployment of CDH, we wanted to create a community for active practitioners to share ideas, experiences, and best practices, while supporting each other in our efforts to gain knowledge and stay current.  This community will continually engage influential practitioners with diverse experiences to pool learnings, share thought leadership,  and radiate knowledge.

This forum consists of CDH practitioners from Pega clients, partners, and employees that will collaborate to respond more rapidly to customer needs and inquiries, reduce rework, prevent "reinvention of the wheel", and spawn new ideas.  We hope to foster engagement and interaction among community members through a series of events.  We want to use these events to create a sense of community, provide an opportunity to network, and serve as a ready resource for community members.

All events will be conducted virtually until conditions warrant, and community members can continue discussions through this Pega provided digital platform.  We are extremely excited to provide community members with this opportunity to enhance their public ambassadorship and engage in authentic story telling.

To review the recordings, handouts, and Q&A from past events, click on a link below. Register for future events here. 

Multi-Brand Customer Engagement: A case study in Financial Services (October 2024)

Drive 1:1 Customer Engagement Best Practices with the new CDH Project Implementation Guide and Business Transformation Academy Mission (September 2024)

Mastering the Path to Pega Lead Decisioning Architect Certification: Insights and Best Practices (August 2024)

LDA Certification: All that you wanted to know about it and how to ace it!! (July 2024)

Introduction to Mindset Transformation for 1:1 Customer Engagement (June 2024)

What's New in Pega CDH Infinity'24.1? (May 2024)

Pega Customer Decision Hub: Your One-Stop-Shop to Solving Day-to-Day Marketing Ops Challenges (April 2024)

Introduction to Organizational Transformation for 1:1 Customer Engagement (March 2024)

CDH Discovery Tools: The Secret to Successfully Optimizing Customer Engagement (January 2024)

The Updated MLP Backlog: Best Practices to Drive Delivery Excellence on Every CDH Engagement (December 2023)

Simplify Operationalizing Real-Time Data Sources with Customer Profile Designer (November 2023)

What's New in Pega Customer Decision Hub Infinity '23? (October 2023)

CDH Community Event: From Working Hard to Working Smart - Telenet's Path to Personalization and Profits Using Pega CDH (September 2023)

CDH Community Event: The Updated MLP Backlog - Best Practices to Drive Delivery Excellence on Every CDH Engagement (August 2023)

CDH Community Event: Unlocking the Creativity of Generative AI in 1:1 Customer Engagement and Beyond with Pega GenAI (July 2023)

CDH Community Event: Setting Up a CDH Project for Success During the Discovery Phase - Lessons from the Field (June 2023)

CDH Community Event: Maximizing Customer Engagement Using CDH Data & Insights Partners (April 2023)

CDH Community Event: Accelerating Paths to Live for CDH Using Pega Deployment Manager (March 2023)

CDH Community Event: Everything You Need To Know About Adaptive Decisioning (February 2023)

CDH Community Event: Leveraging NBAD Extension Points to Delivery Personalized Pricing in Pega CDH (January 2023)

CDH Community Event: Data Stewardship in a Real-Time Decisioning World (December 2022)

CDH Community Event: What's New in Pega Customer Decision Hub v8.8? (November 2022)

CDH Community Event: Migrating to Next Best Action Designer - Client Experience (October 2022)

CDH Community Event: Building Out a Decisioning Roadmap (September 2022)

CDH Community Event: Driving Adoption in Agent-Assisted Channels (August 2022)

CDH Community Event: Supporting Multiple Brands in a CDH Implementation (July 2022)

CDH Community Event: The Role of the LDA on a Pega CDH Project (June 2022)

CDH Community Event: AI Driven Advertising in a Post Third-Party Cookie World (April 2022)

CDH Community Event: CDH Operating Model - The Secret to Successful 1:1 Customer Engagement (March 2022)

CDH Community Event: What's New in Pega Customer Decision Hub v8.7? (February 2022)

CDH Community Event: Transitioning from Traditional Marketing to 1:1 Customer Engagement (January 2022)

CDH Community Event: Data Science for Pega CDH, Accelerating Insight Generation (December 2021)

CDH Community Event: Adaptive Modeling Lessons from the Field (November 2021)

CDH Community Event: Migrating Your Current Decision Logic to the Next Best Action Designer (October 2021) 

CDH Community Event: Effectively Managing Competing Business Priorities in BaU Operations (August 2021)

CDH Community Event: Business As Usual Process Flow in 1:1 Operations Manager (June 2021)

Looking for more foundational content? Check out our CDH Enablement Series.