In today's rapidly evolving digital landscape, how can Pega Decisioning move beyond optimisation to truly disrupt and unlock unprecedented business value?

Join Swapnil Kashyap, a seasoned expert with over two decades of shaping Customer Decisioning across diverse industries, as he shares unique insights from both the client's chair and the strategic consultant's front lines. Drawing on experiences at major enterprises like BT, Vodafone, Telenet, Sky, RBS (now Natwest), British Gas and others, Swapnil will illuminate the evolution of centralised decisioning, highlighting the foundational shifts that paved the way for Pega's transformative impact. This session dives deep into the strategic deployment of Pega as a positive disruptor for 1:1 targeted personalisation.

From his impactful client-side leadership at Kindred Group – as the Head of Customer Decisioning, implementing Pega Customer Decision Hub in a fluid MarTech ecosystem across multiple brands and global markets – to his roles in Strategic Consulting guiding multiple organisations and boutique agencies, Swapnil has firsthand experience in overcoming internal resistance and digital inertia when transforming from deeply ingrained mass campaign mentalities to high-quality, high-conversion personalised engagement.

Looking ahead, we'll navigate the profound impact of Artificial Intelligence in Business to discover how these innovations are accelerating AI Transformation, fundamentally reshaping what 'decisioning' means, and influencing customer expectations for personalisation.

The session culminates in a vital call to action for today's Pega decisioning consultants: how to elevate beyond technical expertise and build your strategic decisioning career as a business-focused advisor. Learn to deeply understand client vision, ask the right questions, embrace the big picture beyond technology, and avoid the self-limiting trap of focusing solely within the Pega platform.

Prepare for an insightful journey that will equip you to truly drive value and confidently lead the next wave of decisioning innovation.

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