Rising digital marketing channels fabricate and make available more customer data than ever before. Bringing in new data can be a painful process. Marketers rely on over-taxed IT and data science resources to configure data sources, build connections, and integrate the resulting customer signals into their applications. Timely access to marketing data is required to increase agility and lower costs of a marketing platform. 

This community event explores the solution to simplify the complexity of operationalizing real-time data sources using Customer Profile Designer, which is part of Pega Customer Decision Hub. Customer Profile Designer helps design and populate your customer profile using Pega’s recommended approach. This event also will cover defining and operationalizing summaries on streaming data, and static data jobs that import data into Pega Customer Decision Hub and hosting data on other infrastructure. 

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CDH Community Event: Simplify Operationalizing Real-Time Data Sources with Customer Profile Designer

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