CDH Community Event: Data Stewardship in the Real-Time Decisioning World
Is your data what is needed or simply what you have available? In this session, Senior Consulting Manager Larry Haug and Principal Marketing Decisioning Business Consultant Denise Treuil discuss Pega delivery best practices related to data stewardship. They review the challenges of getting the right data at the right time to support your “In-the-moment re-decisioning" which is foundational for today’s best customer experiences They also explore the use of Insights versus raw data and the roles CDPs can play in supporting your Pega CDH application.
Slide presentation with speaker notes (attached)
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