CDH Community Event: Transitioning from Traditional Marketing to 1:1 Customer Engagement

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LindaS

Member since 2020

41 posts

PEGA

Posted: Jan 20, 2022

Last activity: Jan 26, 2022

Posted: 20 Jan 2022 11:11 EST
Last activity: 26 Jan 2022 12:31 EST

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CDH Community Event: Transitioning from Traditional Marketing to 1:1 Customer Engagement

Getting business uplift when transitioning from traditional marketing to 1:1 Customer Engagement requires a combination of migration and transformation. In this session, Philip Mann, Business Excellence Director, 1:1 CE from Pegasystems and Shaun Emerson, Lead Decisioning Architect from Merkle discuss the mindset shift required to move to 1:1 implemented in NBA Designer.

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Transitioning from Traditional Marketing to 11 Customer Engagement (Session 1)-20220120 1601-1

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