Depending on a client’s CDH implementation, NBAs can represent different things: general informational messages, nudges to undertake a desired behaviour, and even specific products or services that are for sale. When an NBA represents a product or service, questions of price likely follow (e.g., how to price, how to tailor the price to the unique individual, how to map priced-up products or services to NBAs). In this session, Andreas Liljeberg, Lead Business Architect and Flavio Gomes, Lead Decisioning Architect from Pega partner Decision Consultant Solutions (DCS) explore why a Personalized Pricing functionality can be useful to a CDH implementation, and approaches to how this can be developed in CDH with upgrade-ready extension points.

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