If the Next-Best-Action for a customer is to make an offer, the decision strategy selected the offer that is most likely to be accepted by the customer, and that satisfies key business requirements. In this Essentials course, you will examine the process that occurs within a Next-Best-Action decision to select the Next-Best-Offer for the customer. Learn the role each component plays in filtering, ranking and prioritizing the offers to determine which will be presented to the customer during an interaction.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Introducing New Offers in the Agent-assisted Channel