Pega Marketing’s Next-Best-Action Advisor drives intelligent, one-to-one interactions with customers in agent-assisted channels. Its intuitive dashboard guides each conversation, empowering customer-facing personnel to make context-sensitive recommendations and offers that adapt to customer behavior in real-time. Behind the scenes, decision strategies execute in real-time to ensure actions are optimized for each new input to the conversation. Learn more about Next-Best-Action Advisor, its key features, capabilities and benefits in this Essentials lesson.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Marketing in Agent-assisted Channels