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 Marco Looy (Marco Looy)
PEGA
Senior Director, 1:1 Customer Engagement and CRM Enablement Programs
Pegasystems Inc.
NL
Marco Looy Member since 2010 51 posts
PEGA
Posted: Feb 12, 2016
Last activity: Jun 24, 2016
Posted: 12 Feb 2016 11:05 EST
Last activity: 24 Jun 2016 2:57 EDT
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Creating an Omni-Channel Marketing Offer

Omni-channel marketing means engaging with customers in a consistent and relevant way across any channel or touch point at any time. In this Advanced course, learn the basics of omni-channel marketing and how it is implemented in Pega Marketing. Gain hands-on experience designing a Marketing Offer that enables Next-Best-Action in an omni-channel environment. Explore the APIs available in Pega Marketing that allow external applications to influence the Offer journey.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Creating an Omni-Channel Marketing Offer

 

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