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 Marco Looy (Marco Looy)
PEGA
Senior Director, 1:1 Customer Engagement and CRM Enablement Programs
Pegasystems Inc.
NL
Marco Looy Member since 2010 51 posts
PEGA
Posted: Feb 12, 2016
Last activity: Jun 24, 2016
Posted: 12 Feb 2016 10:33 EST
Last activity: 24 Jun 2016 3:06 EDT
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Designing an Offer for a Multi-Channel Campaign

A multi-channel campaign requires an offer that can be initiated and delivered over one or more inbound and/or outbound channels. Learn to design an offer that can be used within a multi-channel Next-Best-Action campaign in this Essentials lesson. Gain hands-on experience configuring and testing an offer construct that can accommodate numerous flow patterns, treatments and outcomes.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Designing an Offer for a Multi-Channel Campaign

 

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