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 Marco Looy (Marco Looy) PEGA Senior Director, 1:1 Customer Engagement and CRM Enablement Programs
Pegasystems Inc.
NL
Marco Looy Member since 2010 51 posts
PEGA
Posted: Feb 12, 2016
Last activity: Jun 24, 2016
Posted: 12 Feb 2016 10:29 EST
Last activity: 24 Jun 2016 3:06 EDT
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Designing an Offer for an Email Campaign

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A campaign wouldn’t be a campaign without an offer to make to the customer. In Next-Best-Action, an offer is a construct in which the steps involved in making an offer are defined. Learn what’s involved in each of the steps and how to define them to achieve the desired result in this Essentials course. Gain hands-on experience designing and delivering an offer to a customer as well as capturing their response.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Designing an Offer for an Email Campaign

 

Pega Academy
Posted: 7 years ago
Posted: 24 Jun 2016 3:06 EDT
Marco Looy (Marco Looy) PEGA Senior Director, 1:1 Customer Engagement and CRM Enablement Programs
Pegasystems Inc.
NL
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All,

Please feel free to use this forum to share your opinion on this course.

Marco.

We'd prefer it if you saw us at our best.

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