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Pegasystems Inc.
NL
Last activity: 24 Jun 2016 3:06 EDT
Designing a Strategy for a Multi-Channel Campaign
In Pega Marketing, any campaign that leverages multiple channels is developed and executed as part of a Next-Best-Action strategy. N-B-A strategies enable marketing decisions to be made in real-time, which maximizes a campaign’s relevance and consistency across channels. Learn about the various components and capabilities of an N-B-A marketing strategy in this Essentials course. Gain hands-on experience designing, configuring and testing a strategy that uses real-time data to select the best channel and offer for a particular customer.
Product: Pega Marketing 7.1
Duration: 2 hours
Pega Academy link: Designing a Strategy for a Multi-Channel Campaign