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Sending Email Campaign
Use Pega Marketing to send email campaign. How can we track the success rate of the email campaign ? We need to track how open, bounce etc....
Please advise how we can make this happen ?
***Edited by Moderator Marissa to add SR Details***
Posted: 6 years ago
PEGA
Pegasystems Inc.
NL
Hi Yin Teng Lee
Please go through the following learning module in the Pega Marketing Consultant course for a basic understanding of email campaigns.
- Designing an Offer for Email Customer Engagement (Note: You can also use a Multi-channel Campaign with a decision strategy instead of an Outbound Campaign)
For more in-depth knowledge on email treatments, you can go through the following learning modules.
- Making Your Marketing Emails Dynamic
- Marketing Multiple Offers in an Email
Regards
Guru