Business priorities are one of the factors that determine the Next-Best-Action for a customer. In a Next-Best-Action Strategy, these priorities are defined as Business Issues. By changing the priority of a business issue, you can change how offers are prioritized for a customer. Learn about business issues and how they are used to prioritize offers in this Essentials course. Gain hands-on experience changing the priority of a business issue to achieve the desired outcome in a Next-Best-Action strategy.