Customer asked about some things in Pega Marketing:
Where and how are the email trackable requests recorded in Pega? In email treatment with an inline button that tracks the customer's interactions there is possibility to send a follow-up email based on these interactions. It will have associated some parameters like:
“<pega:param name='Trackable' value ='true'/><pega:param name='Resp' value='Accepted'/>”. But how are this tracks recorded in Pega?
Is this recommended to use a Cassandra database to perform outbound campaigns?
Customer have some doubts about outbound scenario (segmentation) and would like to know, what is the Pega's recommendation for the kind of database to support customer information?
Thank You in advance.
***Updated by moderator: Lochan to update Categories***
1 / 2. Email tracking is stored in Interaction history and is automated through the link service built into the application. Interaction history does not use Cassandra at the moment, but rather use a star schema in a relational database.
3. The question is very vague, so not sure how to answer it. In general most customers use a relation database for the customer data for outbound use cases.
To add, CDH/DSM supports Cassandra end to end for customer data, but Pega Marketing still requires data for Audiences/Segments in a relational database (<=7.3). Strategies can use Cassandra data. This means that for Pega Marketing you would store customer data both in the relational data store as well as Cassandra (at least the data you want to use in Segments).