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Question

 Sumit Kumar (sumit1515)
Verizon
Manager - Decisioning
Verizon
IN
sumit1515 Member since 2021 1 post
Verizon
Posted: Nov 28, 2018
Last activity: Nov 28, 2018
Posted: 28 Nov 2018 0:14 EST
Last activity: 28 Nov 2018 15:19 EST
Closed

One campaign for multiple segments in Pega Marketing

We have a requirement to run a single campaign for both prospects and customers. These are two different segments. Question is do we need to create a new segment having both or can we run a single campaign for more than one segment.

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Pega Marketing

Posted: 7 years ago
Posted: 28 Nov 2018 15:19 EST
Sriram Coimbatore Krishnan (Sriram Krishnan)
PEGA
Fellow, Software Architect, 1:1 Runtime
Pegasystems Inc.
US

The Prospect and Customer data model structures are different. Given this, you need to create a seperate campaign for each and associate your created segments. Though you can re-use all other artifacts like treatments, offers, strategies etc

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