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 Sumit Kumar (Sumitkumar15) PEGA Principal Business Process Developer
Pegasystems Inc.
IN
Sumitkumar15 Member since 2014 1 post
PEGA
Posted: November 28, 2018
Last activity: November 28, 2018
Posted: 28 Nov 2018 0:14 EST
Last activity: 28 Nov 2018 15:19 EST
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One campaign for multiple segments in Pega Marketing

We have a requirement to run a single campaign for both prospects and customers. These are two different segments. Question is do we need to create a new segment having both or can we run a single campaign for more than one segment.

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Posted: 3 years ago
Posted: 28 Nov 2018 15:19 EST
Sriram Coimbatore Krishnan (Sriram Krishnan) PEGA Fellow, Software Architect, Outbound Runtime
Pegasystems Inc.
US

The Prospect and Customer data model structures are different. Given this, you need to create a seperate campaign for each and associate your created segments. Though you can re-use all other artifacts like treatments, offers, strategies etc

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