If your wave% is static like 25% in all the runs, you will have options to define it in a single segment/single campaign. i.e by having a segment that queries IH to exclude previously contacted customers in the campaign and using the static sampling % features.
Dynamic incremental wave's are currently not possible in a single segment / campaign config, unless you change the segment manually after each run.
There is also a backlog item under the self-optimizing campaigns to bring something like an incremental defined wave in future releases.
Posted: 3 years ago
Posted: 6 Mar 2019 8:43 EST
Saravanan Muthiah (MSaravanan76)
Principal Technical Architect