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Question

 Oscar Garduno Sermeno (OscarG4034)
General Motors

General Motors
US
OscarG4034 Member since 2015 1 post
General Motors
Posted: May 31, 2017
Last activity: Oct 4, 2017
Posted: 31 May 2017 13:45 EDT
Last activity: 4 Oct 2017 2:53 EDT
Closed
Solved

Tracking Hyperlink Clicks in Email Treatments

Hello,

I would like to track when users click on a hyperlink within an email after I send the email using a Pega Marketing Campaign. Is this possible? I understand that Treatments and track email open rate, but is it possible to track hyperlink clicks? Thanks for the help!

***Moderator Edit: Vidyaranjan | Updated Categories***

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Accepted Solution

Posted: 7 years ago
Posted: 2 Jun 2017 12:50 EDT
Rowland Stilwell (rowlandstilwell_gcs)
PEGA
Sr. Director, Service Assurance and TAM
Pegasystems Inc.
US

There is an ability to have a response link that can be configured to be tracked.

Described here:

https://docs-previous.pega.com/pega-marketing-722-user-guide

Section:Embedding a Response Link 

 

Is that the functionality you are targeting?

 

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