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 Marco Looy (Marco Looy)
PEGA
Senior Director, 1:1 Customer Engagement and CRM Enablement Programs
Pegasystems Inc.
NL
Marco Looy Member since 2010 51 posts
PEGA
Posted: Feb 12, 2016
Last activity: Jun 24, 2016
Posted: 12 Feb 2016 10:35 EST
Last activity: 24 Jun 2016 3:06 EDT
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Simulating Campaign Results

Simulate an actual run of your Next-Best-Action-driven campaign and analyze every aspect of its execution with Pega Marketing’s campaign testing features. Explore the two types of testing available for multi-channel campaigns in this Essentials course. Gain hands-on experience configuring and running both Program Distribution and Program-Run tests and generating reports to analyze results.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Simulating Campaign Results

 

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