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Question

 Artem Tolstoguzov (ArtemT17)
Lanit

Lanit
RU
ArtemT17 Member since 2014 7 posts
Lanit
Posted: May 25, 2017
Last activity: Sep 15, 2017
Posted: 25 May 2017 9:23 EDT
Last activity: 15 Sep 2017 4:36 EDT
Closed

Using facebook in Pega Marketing 7.1.3

Hello all!

I have a question about using facebook in Pega Marketing 7.1.3. I can't found any materials on pdn about it. As I can see Pega Marketing has some OOTB activities and connectors to working with facebook, but how I can use it in offer flow? Which scenarios that activities covers? How we can track feedback from customers? May be somebody knows abouit it and can give me brief description. Or may be exists some education materials regarding this.

Thanks.

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Posted: 7 years ago
Posted: 15 Sep 2017 4:36 EDT
Peter van der Putten (Peter van der Putten)
PEGA
Lead Scientist and Director, AI Lab, Office of the CTO
Pegasystems Inc.
NL

It is perhaps a bit 'bigger' than your question, and not yet available in your version, but Pega Marketing has now extended from 'owned' channels (a company's own website, contact center, shops/branches, mobile app etc) into 'paid' channels (Facebook, Google, other paid platforms), through a (licensable) capability called Paid Media Manager.

Learn more about this new capability here:

 

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