How to refer Pega Marketing campaign attributes in strategies?
Hi,
Is there a way to refer the Campaign attributes in the Pega strategies such as Campaign ID, Campaign Name, Campaign Start and End Date?
Regards,
Neeraj
Pegasystems Inc.
US
Sorry, there is no direct way to accomplish this in the product. What is the use case you are trying to solve for with access to such data?
Vodafone
IN
Hi Saleem,
The below is the detailed use case mainly for service related communications.
There is a strategy which holds only limited number of offers, say all service related offers. There is no Real time trigger for these offers and hence would be executed in batch mode. Therefore, we would create sperate campaigns for these offers and would map the eligibility criteria based on the campaign name which gets executed.
For e.g. the three offers are:
- Service Offer1
- Service Offer2
- Service Offer3
There would be 3 campaigns which would be calling the same strategy and the invoking of offers would depend on the name of the campaign which is calling the strategy.
I know it's product centric but is around service related communication which are mandatory to reach to customers.
Please let me know if it helps.
Regards, Neeraj
DCS
GB
Hi Neeraj,
I don't think there is a way to refer the Marketing Campaign attributes in PEGA Strategy. Alternatively, you can think about having a separate wrapper Strategy which can prioritize only Service specific offers and you can refer the new wrapper Service offer Strategy in your Service offer Campaign.
Thanks,
Nanjundan Chinnasamy | PEGA Lead Decisioning Architect
Pegasystems Inc.
US
A slight alternative to this is to use multiple result components in the strategy and drive different be in the strategy based on which output component is chosen. Each campaign would choose a different output component.
Vodafone
IN
Thanks @Saleem_A & Nanjundan Chinnasamy for your valuable replies. I was thinking if we can refer a page in the strategy Pages & Classes which holds the attributes related to campaign. But still these two solutions suggested by you makes sense.
Thanks & Regards,
Neeraj