Question
ATOS
GB
Last activity: 18 Mar 2021 8:26 EDT
Default value for campaign objective while PEGA PMM generates Campaign in FB
In PEGA CDH, if Paid Media manager automatically generates the campaigns in Facebook,
What will be the default value for campaign objective(i.e LINK_CLICKS, Conversions, Traffic etc)??
Is there any config in PEGA where we can change the default value??
Thanks
Krishna
Pegasystems Inc.
IN
@Krishna_1217 Paid media manager generates scaffolding for Campaign, Adsets and Ads. Recommendation is to change these values from respective Ad platforms as per the business need . By default, Objective for the campaign is set as "Traffic".
This is not configurable from the application.
ATOS
GB
Thanks @MANNM1 for the quick reply,
Is there any other fields Paid media manager defaults??
And I am assuming here that if default values are changed as per Business needs, Paid media manager will not re-set to default values while next Audience Sync. Hope my assumption is valid.
Thanks
Krishna
Pegasystems Inc.
IN
@Krishna_1217 For campaign other default is campaign status which is set to "PAUSED". For Adsets, the status will be PAUSED, Billing event will be IMPRESSIONS, Daily budget will be 100 and the currency is same as account level currency a nd Bid strategy will be LOWEST_COST_WITHOUT_CAP.
Yes, your assumption is correct. Campaign will be generated only when it does not exist.
Thanks,
Pegasystems Inc.
US
@Krishna_1217 The intention of the generated ad campaigns, ad groups, and ad sets is to give the ad operations team responsible for managing these advertising campaigns a head start. The final configuration and activation, including adding the creative, will be handled by that team. They may also choose not to use the generated campaign scaffolding and instead add the audiences and other paid artifacts to existing campaigns.