Last activity: 19 Jan 2023 12:14 EST
Control group hashing in NBA designer
Currently in NBA designer we have noticed there is customer hashing and setting the propensity as below for action and treatment. We are not sure why this process introduced and also not finding any extension to enable or disable this functionality.
- Hashing the customerbankid as below for action or each channel treatment
@hashToProportion([email protected](@today())[email protected](@today()))
2. Verify the hash value and set the ModelControlGroup value to "Control"
3. Verify current customer fall under model group then set the random propensity
Can some one provide purpose of this implementation and how this related to control group.