Question
Ito
Last activity: 4 Sep 2019 0:12 EDT
context in Pega Marketing
Hello,all.I'm Takeshi.
I'm on implementation of Pega Marketing following the instructions in the "Pega Marketing Implementation Guide 8.2".
I had following some question.
1)What is context in Pega Marketing.
2)What become possible by setting the context or
what do I setting the context for??
3)What is primary context??
4)I want to know the relationship between the context and associated data.
Please help me
Pegasystems Inc.
US
Context can be several things, but I think you're referring to the Context Dictionary ... where context is the Customer class. This is the primary context OOB and is from where everything starts. You can have associated data off this class as well. Everything is known (unlike prospect) and its important that you get this completed before creating segments and campaigns. Modifying this context afterwards usually requires recreating those artifacts.