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Question

 Kirk Worthley (WORTK) Senior Decisioning Architect
Pegasystems Inc.
US
WORTK Member since 2012 2 posts
PEGA
Posted: Oct 8, 2018
Last activity: Oct 11, 2018
Posted: 8 Oct 2018 9:45 EDT
Last activity: 11 Oct 2018 10:39 EDT
Closed

Is the A/B Component on the strategy canvas statistically random?

I have a customer requirement that offers be randomly selected. They want some assurance of this but I don't think running a small number of test cases constitutes a valid test. Are there any documents attesting to the selection algorithm of the A/B component?

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Pega Marketing
Dev/Designer Studio

Posted: 7 years ago
Posted: 11 Oct 2018 9:59 EDT
Santhosh Holla Kayyar (Santhosh_Holla)
PEGA
Fellow, Technical Support Engineer, 1:1 Customer Engagement
Pegasystems Inc.
AU

Hi,

The following Academy course should help you get some insights into A/B testing and how to select a random offer

https://academy.pega.com/library/731/ab-testing-with-champion-challenger

Hope this helps!

Cheers,

Santhosh

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