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Audience Configuration in a Campaign
The Audience is considered as an optional configuration while creating a multi-channel campaign. Why is this the case?
With no audience configured for the campaign, the campaign can neither execute nor any test (distribution or seedlist) run on it.
Akash
The Audience is a required component only if you intend to run a multi-channel campaign in scheduled mode.
If you intend to run the campaign only for real-time events, Audience is an optional component. Also, if you intend to run the campaign only to serve real-time container requests then Audience is not even applicable.
Regards
Guru