Customers don’t like a lot of spam. One way to combat perceived spam is to limit how many times a customer can be contacted via a specific channel. In Pega Marketing, Contact Policies are used to control the frequency of customer contact. Learn how to implement global Contact Policies in this Advanced course for business users. Get hands-on experience modifying a marketing strategy to ensure all customer communications comply with corporate contact policies.   

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Complying with Contact Policies