In outbound campaigning, presenting the right offer to the right customer at the right time is a challenge using traditional methods. However, Pega Marketing enables your outbound campaigns to automatically adapt to changing customer behavior and market trends. In this advanced course, learn how to improve relevance and response rates by applying Adaptive Decisioning to an outbound campaign.

Product: Pega Marketing 7.1 
Duration: 2 hours

Pega Academy link: Adaptive Outbound Marketing