Discussion
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Pegasystems Inc.
NL
Last activity: 24 Jun 2016 3:06 EDT
Marketing with Outbound Campaigns
In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel. Learn to quickly create an outbound campaign using Pega’s visual campaign-building tool in this Essentials course. Gain hands-on experience configuring the key elements and running the campaign as well as defining KPIs and monitoring its performance.
Product: Pega Marketing 7.1
Duration: 2 hours
Pega Academy link: Marketing with Outbound Campaigns