Recommendation is to have just one "positive" and one "negative" outcome per model configuration - which typically corresponds to one channel.
This way the objective of the model is crystal clear.
You can - technically - configure multiple. This simply means that both "accepted" and e.g. "fulfilled" will count as a positive. The ADM model simply optimises against that objective. However it is now a mix of a short-term Accept and a longer-term Fulfilment model. What that really means becomes muddy.
If you have a consistent fulfilment signal across the actions, you could consider using that instead of accepted. However many customers have a combination of product-like actions and servicing or nurturing actions, for which there may not be a fulfilment signal.
What's behind the question? Is there a reason you want to configure multiple outcomes?
Posted: 2 weeks ago
Posted: 17 Nov 2023 13:41 EST
Prasanna Kumar (PK2013137)
Lead Decisioning Consultant
Thanks for the response, I have updated the question for the recommended approach to handle the scenario. The objective is to establish the relation for a Proposition to be Accepted then the same to be Ordered and Fulfilled.
And we do want to see how ADM can help in Conversion.