ADM Model configured with multiple cascaded positive outcomes
Hi,
Based on the ADM rule configuration we can have multiple Positive and Negative outcomes can be configured. My question is what happens when :
Scenario :
ADM has multiple Positive outcome as "Accepted", "Ordered" and "Fulfilled"
- Is this recommended to have one ADM model rule, for different cascaded Outcomes on same proposition?
- Accepted = Customer clicked on web, to get that added in cart
- Ordered = Customer added in cart, to place the order
- Fulfilled = Customer placed the order
- If it is recommended, How these works ?
- How does the model propensity calculated considering 3 positive cascaded outcomes ?
- Will it consider only Accepted ?
- Will it consider Accepted + Ordered ?
- Or Will it consider Accepted + Ordered + Fulfilled?
- How much effective it would be to decide how likely a customer who has "Clicked" will order add the item in cart and not added in Cart ?
- How does the model propensity calculated considering 3 positive cascaded outcomes ?
- Else what is the recommended approach to achieve that ?
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Thanks
PK
Pegasystems Inc.
NL
Recommendation is to have just one "positive" and one "negative" outcome per model configuration - which typically corresponds to one channel.
This way the objective of the model is crystal clear.
You can - technically - configure multiple. This simply means that both "accepted" and e.g. "fulfilled" will count as a positive. The ADM model simply optimises against that objective. However it is now a mix of a short-term Accept and a longer-term Fulfilment model. What that really means becomes muddy.
If you have a consistent fulfilment signal across the actions, you could consider using that instead of accepted. However many customers have a combination of product-like actions and servicing or nurturing actions, for which there may not be a fulfilment signal.
What's behind the question? Is there a reason you want to configure multiple outcomes?
Verizon
IN
Thanks for the response, I have updated the question for the recommended approach to handle the scenario. The objective is to establish the relation for a Proposition to be Accepted then the same to be Ordered and Fulfilled.
And we do want to see how ADM can help in Conversion.
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Thank You
Prasanna Kumar