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 Marco Looy (Marco Looy)
PEGA
Senior Director, 1:1 Customer Engagement and CRM Enablement Programs
Pegasystems Inc.
NL
Marco Looy Member since 2010 51 posts
PEGA
Posted: Feb 12, 2016
Last activity: Jun 24, 2016
Posted: 12 Feb 2016 11:02 EST
Last activity: 24 Jun 2016 2:58 EDT
Closed

Measure Marketing Effectiveness Using Control Groups

Control groups provide a quick and powerful way to measure the impact of a marketing campaign, and they are simple to incorporate into a Pega Marketing strategy. In this Advanced course, learn how to build and execute a Next-Best-Action marketing strategy that uses control groups.

Product: Pega Marketing 7.1 
Duration: 1 hour

Pega Academy link: Measure Marketing Effectiveness Using Control Groups

 

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