Question
Accenture
IN
Last activity: 6 Mar 2023 2:47 EST
Propensity score
Where exactly(means which tables) would we update the score values if it is required to get the score values from external system?
only in customer profile?
Updated: 6 Mar 2023 2:46 EST
Wipro
US
Thank you for reaching out with your question about updating propensity score values in the Pega Customer Decision Hub for Communications. As a Decisioning Architect with experience working with Pega Cloud and the Decision Hub, I am happy to provide some insights.
To answer your question, propensity score values can be updated in various tables within the Pega Customer Decision Hub for Communications, depending on the specific use case and integration with external systems. The most common table for storing propensity score values is the Customer Profile, where a customer's score can be updated in real-time as new data becomes available from external systems.
However, there may be cases where propensity score values need to be updated in other tables, such as the Offer Strategy or Campaign Management tables, depending on how the decisioning logic is set up and the specific requirements of the use case. It's important to carefully consider the data model and integration architecture when determining the best approach for updating propensity score values.
In terms of integrating with external systems, Pega Cloud provides a range of integration options to facilitate real-time data exchange and updating of propensity score values. This includes integration with external APIs, data feeds, and real-time event streams.
Thank you for reaching out with your question about updating propensity score values in the Pega Customer Decision Hub for Communications. As a Decisioning Architect with experience working with Pega Cloud and the Decision Hub, I am happy to provide some insights.
To answer your question, propensity score values can be updated in various tables within the Pega Customer Decision Hub for Communications, depending on the specific use case and integration with external systems. The most common table for storing propensity score values is the Customer Profile, where a customer's score can be updated in real-time as new data becomes available from external systems.
However, there may be cases where propensity score values need to be updated in other tables, such as the Offer Strategy or Campaign Management tables, depending on how the decisioning logic is set up and the specific requirements of the use case. It's important to carefully consider the data model and integration architecture when determining the best approach for updating propensity score values.
In terms of integrating with external systems, Pega Cloud provides a range of integration options to facilitate real-time data exchange and updating of propensity score values. This includes integration with external APIs, data feeds, and real-time event streams.
To ensure a smooth integration and accurate updating of propensity score values, it's essential to have a clear understanding of the data sources and business requirements, as well as a solid data governance strategy to ensure data quality and consistency.
In summary, updating propensity score values in Pega Customer Decision Hub for Communications can be done in various tables, depending on the specific use case and integration with external systems. Pega Cloud provides a range of integration options to facilitate real-time data exchange, but it's important to carefully consider the data model and integration architecture to ensure accurate and consistent data. As a Decisioning Architect, I am happy to assist in designing and implementing an effective solution for updating propensity score values in the Pega Customer Decision Hub for Communications.
Updated: 6 Mar 2023 2:46 EST
Accenture
IN
@RishabR16722312 Thanks RishabR for quick response.. Can you please elaborate more regarding the updating the score values in offer strategy and campaign management tables to be used for decisioning. Will it be any OOTB API to update the score in CDH tables. Thanks in advance
Updated: 6 Mar 2023 2:46 EST
Wipro
US
Thank you for your question about updating propensity score values in the Offer Strategy and Campaign Management tables in Pega Customer Decision Hub for Communications! I appreciate your interest in this topic and I am happy to provide you with more details on the problem and solution.
Updating propensity score values in these tables can be done in a few different ways. One of the most common ways is to use the OOTB APIs that are provided by Pega Customer Decision Hub for Communications. These APIs are designed to update the scores in real-time and are already available in the system. Additionally, it's also possible to update the scores through integration with external data sources using REST, SOAP or JMS, as mentioned in my previous response.
However, before proceeding with any specific method of updating scores, it's important to consider the data model and integration architecture of the system. This will ensure that the updating process is done accurately, consistently and without negatively impacting the performance of other tables. A thorough understanding of the data governance strategy is also important to maintain the quality and consistency of the data.
Thank you for your question about updating propensity score values in the Offer Strategy and Campaign Management tables in Pega Customer Decision Hub for Communications! I appreciate your interest in this topic and I am happy to provide you with more details on the problem and solution.
Updating propensity score values in these tables can be done in a few different ways. One of the most common ways is to use the OOTB APIs that are provided by Pega Customer Decision Hub for Communications. These APIs are designed to update the scores in real-time and are already available in the system. Additionally, it's also possible to update the scores through integration with external data sources using REST, SOAP or JMS, as mentioned in my previous response.
However, before proceeding with any specific method of updating scores, it's important to consider the data model and integration architecture of the system. This will ensure that the updating process is done accurately, consistently and without negatively impacting the performance of other tables. A thorough understanding of the data governance strategy is also important to maintain the quality and consistency of the data.
In order to design and implement an effective solution for updating propensity score values in the Offer Strategy and Campaign Management tables, it is recommended that you work with your team to determine the best approach that is tailored to your specific use case. You can leverage the OOTB APIs, integrate with external data sources and ensure that your data governance strategy is in place.
As a Decisioning Architect with experience in Pega Cloud and the Decision Hub, I am always ready to provide assistance in designing and implementing an effective solution for updating propensity score values. Please let me know if you have any further questions or concerns. Thank you!