We are currently doing POC on Pega CDH Capabilities on Pega 8.6. My application is built on top of PegaMarketing_FW:08
Pega CDH provides very rich multi channel and both inbound and outbound NBA and marketing capabilities.
Is there any alternative light weight framework in Pega which we can use only for outbound campaign alone? Our use case is we want pega to be used only for outbound marketing campaign through email. And i have been told by my business team that, few months back when they had some initial session with Pega sales team they informed to our business stakeholders that there is alternative outbound marketing campaign edition available and my product owner would like to explore that option rather than using full fledge Pega CDH/marketing FW.
The reason we want to use alternate light weight FW is, it will be easy for our business users to do only minimal config changes and easy to use.
As a member of dev team , am not aware of any light weight FW which can be used only for outbound campaign specifically but i would like to check this with pega team.
Alternatively, is there any portal which is more focussed only on outbound marketing campaign ?
***Edited by Moderator: Pooja Gadige to add capability tag***
@RamprasadM1091 Outbound Campaign Edition is a specially licensed product that is not typically used by clients, so you need to validate with the Pega account team if this client is licensed for that edition. The reason that this version is not often used is that while CDH is a fully functioning multi-channel application, if a customer wants to implement outbound only for email, the product is capable of accommodating that with simple configuration changes, just like in Campaign edition. Using CDH, rather than Campaign edition also has the benefit of allowing the client over time to evolve and use other channels as they mature.
BTW, if you are doing a POC right now, I would suggest that you do so with the latest version, which is 8.7 currently. Also, can I ask you to privately message me the client, so we can work internally at Pega to ensure this client gets the best possible experience to explain the benefit of using CDH.