How does Adaptive model use Predictors?
Is it good practice to define both Proposition properties along with Customer properties as Predictors? Or should only the Customer properties be used for Predictors?
While calculating Propensity, does the Adaptive model take into account other properties of the Proposition and Customer than what have been defined as Predictors? OR is it just what have been defined as Predictors - Will it check what combination of Predictors received positive responses?
If its only the defined ones, then is it fair to say just having Customer properties as Predictors will not help?
Is there any document or link available that can give more insight into how the Adaptive models work?