To play a long game in AI with brand building its good to make a ecommerce application on pega platform to sell simple products like pega developer books , business apparels , electronic gadget to do stress testing of pega application in commerce domain in real time for building accelerators in cloud infrastructure which will eventually invite chip companies for co design that helps pega applications to run faster in AI native clouds. it looks wierd but commerce in AI world is good branding initiative for technology companies.  It also helps in engaging new pega resources on ecommerce application as part of training and Branding happens parallely . lot of partners also come in the journey which will spread it in non IT domains.