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Pegasystems Inc.
NL
Last activity: 24 Jun 2016 2:59 EDT
Nurturing Customers
Reaching out to customers with relevant, engaging communications is one way companies can increase loyalty and build brand over the lifetime of the relationship. A number of different types of customer nurturing programs can be implemented in Pega Marketing. In this Advanced course, get hands-on experience designing and implementing a monthly newsletter campaign. Learn to set goals for the program and measure effectiveness based on metrics you choose.
Product: Pega Marketing 7.1
Duration: 1.5 hours
Pega Academy link: Nurturing Customers