Issues and groups - best practice
We are told that it is really important to get the Issues and Groups hierarchy sorted right at the start of a project because it is difficult to change or to move groups from one issue to another. However the training does not give us any best practice, or criteria, or method for designing a good Issues and Groups hierarchy based on an analysis of the customer's business.
Is there any documentation or any other source where this topic is covered in detail with real-life examples?
Pegasystems Inc.
NL
MCCAR1,
Thanks for your post.
Correct, in the part about Balancing Business Objectives with Customer Needs we cover the steps for implementing Next-Best-Action. One of the steps is to create the right Issue and Group hierarchy.
We are very much aware that the content we cover is just the tip of the iceberg. Hence we recommend students who completed the course to reach out to the Certified Decisioning and Marketing Consultants community for more in-depth discussions.
Marco.