Question
Rabobank
NL
Last activity: 27 Sep 2021 5:46 EDT
How to setup Adobe Audience Manager DMP from Scratch in Pega
Hi,
We are currently trying to do a POC on integrating Adobe Audience Manager with Pega for a future client. Till now we understand that Pega provides OOTB support for AAM integration and there is also an article on configuring things in App Studio-> Paid Media->DMP. But the article talks at a very high level.
I have few very basic queries like:
-
For Adobe Audience Manager, fill out the following required fields:
- DP ID
- Data source ID
- API user name
- API password
- API client ID
- API secret key
Where will i get the values for these fields? Do i need to install the Pega AEM connector from Pega exchange?
In the Sync Configuration section, map the Adobe Audience Manager Sync ID property to a Pega Customer Decision Hub property that holds the value of the universally unique identifier (UUID) that identifies the individual.
Where will I get this sync id property from?
If I somehow manage to complete all these integrations and get my AAM DMP up and running, how will I monitor the audiences being generated from my NBA scheduled runs from Pega to DMP?
Thanks,
Chiranjeet Mishra
TripleNetAI
US
@ChiranjeetM5260 This information comes from Adobe. Do you have access to Adobe Audience Manager? Who is the client? Also, what is the use case?
Rabobank
NL
@guptn1 ..Thanks for your response! No I currently do not have access to Adobe Audience Manager. This is for an internal POC for a prospective client.
Please let me know what I need to do as I am completely new to AAM DMP.
Thanks,
Chiranjeet Mishra
Updated: 22 Sep 2021 8:44 EDT
TripleNetAI
US
@ChiranjeetM5260You will not be able to test this capability without access to AAM. Please keep in mind that for advertising use cases AAM is reliant on 3rd party cookies. In some regions of the world 40% of browser traffic is in browsers that protect users from tracking with 3rd party cookies. When Google Chrome implements the same in ~16 months this 40% will be close to 100% globally.
Unless it is an active client trying to squeeze out additional value from their existing AAM investment prior to the Chrome cookie deprecation it is unlikely to be a viable advertising solution in ~16 months.
Rabobank
NL
@guptn1 It's currently not for an existing client. Its for our own POC purpose and we want to try out if we can successfully integrate Pega with AAM.
It will be really helpful if you can provide some insight on this. I have already created an adobe account.
Thanks,
Chiranjeet Mishra
Pegasystems Inc.
IN
@ChiranjeetM5260 you could either reach out to Marketing Cloud Partner Integration @ Proprietary information hidden email ID and provided the details about your integration with AAM and they should be able to guide you with the required information or if you have an Adobe account manager in your Org, they could help you with the same.
Regards, Sathiesh