CDH Community Event: Unlocking the Creativity of Generative AI in 1:1 CE and Beyond with Pega GenAI
Generative AI is changing the world, from young people doing their homework with ChatGPT to new ways for citizen developers to generate apps, and the world of one-to-one marketing and engagement is no exception. Pega is going all in with generative AI and is launching over twenty GenAI powered 'boosters' in Pega 2023. In this community event Peter van der Putten, Director Pega AI Lab discusses generative AI in general, the magic trick behind systems like ChatGPT, and how you can potentially use its creative power across all personalization as a pathway to growth and profit. He also takes a deep dive into Pega GenAI, explaining the strategy, principles and architecture behind it, and showcase main use cases in 1:1 and beyond.
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