Customers churn but how do we identify the potential defectors and how do we retain them. In this Advanced course you will use Predictive Analytics Director to build a predictive model and learn how to utilize the new model in the retention strategy to determine the next best action for customers who are likely to churn. Gain hands-on experience creating a predictive model and using it in the Next Best Action strategy.

Product: Pega Decision Management 7.1 
Duration: 1.5 hours

Pega Academy link: Retaining your Customers with Predictive Analytics