Discussion
Stratosphere Technical Consulting
US
Last activity: 29 Jul 2015 13:46 EDT
Differences between Marketing and Decisioning Systems and Decision Hub terminology clarification
To my understanding Pega Marketing is built upon Pega Decisioning, with additional features and Pega might offer one or both to customers based on licensing.
Marketing has additional functionality such as NBAA, the Marketing Program, Offer rules, Segments etc.
Strategies in both are essentially the same except Marketing might have additional features such as Contact Policy
When the term Decision Hub is used are they refering to the underlying Decisioning system that the Marketing Portal is based on ?
Is this understanding correct ?
Thanks.