Question
Ito
Last activity: 8 Jul 2019 2:26 EDT
What is business issues and groups
What is business issues and groups in Pega Marketing.
I know Propositions are stored in a hierarchy that is comprised of business issues and groups.
But I don't know the role and instance of business issues and groups.
I want to get an example of business issues and groups.
Please teach me this example.
Pegasystems Inc.
IN
Hi TakeshiI5816,
Business issues represent major business objectives that users process and report on. Business groups represent sub-categories of business issues.
Let's say I want to provide iPhone as an offer to the customer. Here my proposition would be iPhone. To represent my business objective, I will configure 'Sales' as my business issue and group as 'Phones'.
Hope it helps.
Goldman Sachs Group Inc
IN
Hi @TakeshiI5816,
As you said Propositions are stored in a hierarchy that is comprised of business issues and groups.
Propositions are customer-facing offers ( providing a subscription type of $35 per month,600 Minutes, unlimited Text and 1 GB), action taken to provide a service (If customer representative help in assisting customer who raised a request to change the mailing address) and Retention steps (If customer cancel a contract, providing a discount to retain them).
Business issues can be Sales, Retention, Service and so on.
The below examples will help you understand the concepts.
Issue - Sales
Group - Phones
Propositions - IPhoneX, Samsung galaxy, Nokia
Group - Tablets
Group - Mobile Internet Plans
Group - CreditCards
Hi @TakeshiI5816,
As you said Propositions are stored in a hierarchy that is comprised of business issues and groups.
Propositions are customer-facing offers ( providing a subscription type of $35 per month,600 Minutes, unlimited Text and 1 GB), action taken to provide a service (If customer representative help in assisting customer who raised a request to change the mailing address) and Retention steps (If customer cancel a contract, providing a discount to retain them).
Business issues can be Sales, Retention, Service and so on.
The below examples will help you understand the concepts.
Issue - Sales
Group - Phones
Propositions - IPhoneX, Samsung galaxy, Nokia
Group - Tablets
Group - Mobile Internet Plans
Group - CreditCards
Hope this helps.
Regards,
Priyabharathi
Pegasystems Inc.
NL
Maybe you can go through this course and get little more clarity: https://academy.pega.com/library/82/defining-and-managing-customer-actions
Regards,
Miki