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Question

 Elliott Davis (RuleSmith)
Crestone Technology
CLSA Lead System Architect - Pega Certified ATP Instructor
Crestone Technology
MX
RuleSmith Member since 2019 28 posts
Crestone Technology
Posted: Dec 17, 2019
Last activity: Dec 18, 2019
Posted: 17 Dec 2019 16:34 EST
Last activity: 18 Dec 2019 6:33 EST
Closed
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In Pega Marketing, what is a "creative"?

In the context of Pega Marketing, I hear people talking about propositions and "creatives". I searched for a definition of a "creative" on this site and received no hits.

Is this truly a Pega term?

If so, can anyone point me to a definition?

Cheers,
Elliott

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Pega Marketing

Posted: 4 years ago
Posted: 18 Dec 2019 6:33 EST
Raghukiran Shankhawaram (RaghuShankhawaram)
PEGA
Director, Software Engineering, 1:1 Customer Engagement
Pegasystems Inc.
IN

Creative is not a Pega term but a generic  Marketing term which refers  the content used for messaging to the customer/target audience. 

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