I don’t understand why we are discussing both Pega Marketing for Comms and Pega Marketing for Financials, these were industry specific versions of the Product directed at Comms and Financial Services companies respectively, and I don’t see why any client would have or want both.

That confusion aside, we do not provide industry specific versions of the Customer Decision Hub, which has replaced Pega Marketing. Instead clients take the horizontal (Industry agnostic) version of the  Customer Decision Hub, and then choose from a catalogue of Components to provide industry specific capabilities, where required. These can be found in Pega Market place.

Without understanding your use case I can’t comment on what you should be doing, but let’s say you are a new Communications provider client that wants Customer Decision Hub, and would therefore benefit from the out of the box Communications Analytical Data model accelerator. In this case you would implement CDH 8.7, and download the latest version of the  Communications Analytical Data model from Pega Marketplace and add it to CDH 8.7.

We also have components to aid upgrades from Pega Marketing, if that was your scenario.

Regards,

John Hadwin