Question Jason Tromblay (JasonT18) Primerica Primerica US View Profile JasonT18 Member since 2019 2 posts Primerica Posted: Jan 14, 2020 Last activity: Jun 2, 2021 Posted: 14 Jan 2020 8:06 EST Last activity: 2 Jun 2021 8:07 EDT Closed Outbound Campaigns before Next Best Action? Report View translated message I am trying to understand the data requirements for Campaigns vs Next Best Actions. It seems like NBA requires more data, particularly behavioral data as users Accept or Reject offers and interact with websites (inbound). It seems like Campaigns can use static data we already have in our databases. So am I correct in saying that new customers would be able to use Campaigns before Next Best Actions when communicating with customers? Thank you! ***Edited by Moderator: Pooja Gadige to add platform capability tag*** Pega Marketing Decision Management Like (0) Share Share this page Facebook Twitter LinkedIn Email Copy link Copying... Copied!