How to track response from microsite to an offer flow
We are implementing the below use case, Can you please let us know is there any best approaches/ways to implement for the below points that we noticed.
We will initiating one offer to the customers such that first time we will send emails to the Customers here , if we wont get any response from the customers we need to send one more remainder email to those .
Here are the couple of questions for tracking the response in order to send the remainder emails.
- In the email treatments – Generally we will be including the buttons to capture response on click of it , but in our scenario we have just one link – on click of it we are launching the microsite where we are displaying the offer details and providing the flexibility for customer to enroll into offer by having one Enroll button - Is there any way to get the response that is happening in the microsite in order to send remainder mail to him in the offer flow ??
- Now first time we send remainder emails to customer we will be displaying that offer in the NBA , suppose if interaction happened with that customer and rejected that offer in the interaction portal – Is there any way to track this in the same offer flow not to send remainder mail to him because he already rejected the offer.
Can you please share your thoughts/ways that will be helpful to us.
Accepted Solution
Pegasystems Inc.
IN
Hi All,
I got solutions/Approach for my questions.
1. In the email treatment we should select include offer data checkbox such that all the offer data will be propagated to microsite and on completion of our case type that we defined in the microsite it will by default take the Acceptance path.
2. There are some API's provided by the marketing team like (POS,RES ) which we need to call from the interaction portal which will resume the offer flow that is present in marketing
Pegasystems Inc.
AU
Hi,
May I know the Pega Marketing version on which you are currently working.
You should be able to implement your offer flow in such a way, so that depending on the response initiate next step.
Kindly refer the Pega Marketing user guide, section "Microsite using Customer and Offer Data" Page No. 255 which would help you get more insights into implementing your business requirement.
https://community.pega.com/knowledgebase/documents/pega-marketing-82-user-guide
Hope this helps!
Cheers,
Santhosh
Accepted Solution
Pegasystems Inc.
IN
Hi All,
I got solutions/Approach for my questions.
1. In the email treatment we should select include offer data checkbox such that all the offer data will be propagated to microsite and on completion of our case type that we defined in the microsite it will by default take the Acceptance path.
2. There are some API's provided by the marketing team like (POS,RES ) which we need to call from the interaction portal which will resume the offer flow that is present in marketing
Pegasystems Inc.
NL
Just for the record and benefit of the rest of the community, there is a Pega Academy course that explains how to include a link to a microsite and pass response back to the Offer. The course is called Pega Marketing Microsites.