Discussion
Pegasystems Inc.
US
Last activity: 27 May 2021 13:30 EDT
Be a hero! How to drive successful 1:1 Customer Engagement implementations
In the first of a series of blog posts covering best practices in the use of Pega Customer Decision Hub, Mark Davies (@davim) acknowledges that starting a new project can be daunting, but that starting small, with a minimum lovable product, will not only ensure that you will see value fast, but also set you up for long-term success. Based on the experience of his team, he recommends starting with one of four common microjourneys as a starting point:
- Cross-sell/up-sell on the web
- Retention through agent assisted channels
- Proactive outbound communications
- Placing messages through ad networks
https://community.pega.com/blog/be-hero-how-drive-successful-11-customer-engagement-implementations
Where did you begin your journey with CDH? Any additional recommendations to those who might just be getting started?