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Question

 Shoel Perelman (peres2)
PEGA
VP Product, 1:1 Customer Engagement, Decisioning & AI
Pegasystems Inc.
US
peres2 Member since 2018 1 post
PEGA
Posted: Apr 16, 2020
Last activity: May 27, 2021
Posted: 16 Apr 2020 10:23 EDT
Last activity: 27 May 2021 4:08 EDT
Closed

Has anybody implemented a good, robust approach to keeping the Customer Profile updated in near realtime?

Folks,

One topic that comes up often when discussing the best way to use CDH technology for 1:1 Customer Engagement by using Pega's opinionated Out of the Box strategies, embodied in NBA Designer, is how to get the customer profile data updated in near realtime.  The product provides underlying capabilities such as DataFlows and Interaction History summeries.

We're interested in hearing how have folks have approached this challenge of keeping their Pega customer profile (formally called the CAR -- Customer Analytical Record) updated as customer data changes in other systems.  Has anybody out there written their own Data Flows as a near real time ETL tool to reach out to other enterprise databases to pull data into Pega's CAR?

Thank you -- eager to get a good discussion going here!

Shoel

***Edited by Moderator: Pooja Gadige to add platform capability tag***
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Pega Customer Decision Hub 8.3
Pega Customer Decision Hub 8.4
Decision Management

  • Anish Tripathi

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