Leading technology media company TMC has named Pega® Customer Decision Hub a 2017 CUSTOMER Product of the Year Award winner.
This award recognizes Pega Customer Decision Hub for empowering clients with advanced artificial intelligence (AI) capabilities to anticipate customers' changing needs and provide personalized recommendations throughout the customer journey. Pega Customer Decision Hub serves as an always-on 'digital brain' that enables real-time decisioning and machine learning across a brand's data, systems, and customer touchpoints.
By engaging current and prospective customers with the right message at the right time on the right channel, businesses can increase customer satisfaction while enhancing customer lifetime value. Pega Customer Decision Hub functions across Pega's industry-leading CRM applications, including Pega® Customer Service, Pega® Marketing, and Pega® Sales Automation, or can be used in conjunction with existing systems, enabling any business with AI-powered real-time customer interactions.