Last activity: 3 Nov 2017 14:46 EDT
Join us as we discuss Shift to Customer-Centric Engagement through AI: Wednesday, November 29, 2017
Customers now expect brands to understand them and what they need – always – or they’ll simply move on. Winning companies, like Scotiabank, a leading financial service provider, committed to revolutionizing customer engagement for their customers, are using Artificial Intelligence (AI) as an always-on brain that represents the customer’s priorities across all touch points and decisions. This empowers employees and systems with the intelligent guidance needed to shift from a company-centric focus to customer-centric engagement.
Join us as we discuss the shift:
- FROM siloed channels and interactions TO contextual and relevant experiences across all touch points in the customer journey
- FROM predetermined processes and outcomes TO personalized interactions that adapt in real-time as the situation changes
- FROM managing systems of information TO leveraging systems of insight